Program

 

DAY 1 - S1

8:45
-
9:45
Registration
9:45
-
10:00
Inauguration
10:00
-
10:30
How to "measure" the smartphone usage? - Łukasz Chmura

The objective of the address is to present the possibilities of automatic recording of the activities of the smartphone and PC users and the resulting benefits for the marketing people.

10:35
-
11:05
How mobile change the world? - Tomek Chołast

Presentation with lots of fresh infographics and insights from ASEAN region.

11:05
-
11:40
Coffe break, networking
11:40
-
12:10
How to improve GSM signal in difficult locations? - Łukasz Kopciuch

Mobile phone conversations in buildings are often difficult to carry on, if not impossible. This is due to the signal attenuation through walls, window panes. At the meeting will be presented How to improve GSM signal.

12:15
-
12:45
Mobility Intelligence: Connecting Mobile Resources through Telematics - Pedro Ferreira (lecture in English)

Challenges created by competitiveness, pressure to reduce costs and new mobility trends are forcing companies to review operational and management standards in order to remain competitive.

12:50
-
13:20
Mobile solutions for business - use them fully! - Marek Kuropieska

Mobile solutions for business, but it really differ from mobile solutions encountered every day? How to properly select the device, so as to fully meet our expectations? How to exploit their potential?

13:20
-
14:45
Lunch break
14:45
-
15:15
Chris Rottner

15:20
-
15:50
Mobile phone as a effective work tool - Mirosław Krajewski

Expectations of the mobile market regarding the transport sector:
- Lower operating costs
- Free data transfer, making calls equivalent to for exaple: making faster payments
- Mobile development trends in transportation

15:55
-
16:25
People friendly technologies, business friendly world - Karol Kopańko

What is the recipe for success? The answer is taking advantage of possibilities given us by new technologies. In my presentation I’ll talk about opportunities for any kind of business, given by technologies such as wearable technologies.

16:25
-
16:45
Coffe break
16:45
-
17:15
Mobile application in life science - Kazimierz Murzyn

Mobile apps grow in practical application within life science field. What kind of assumptions, what barriers and what challenges will drive development in the field?

17:20
-
17:50
Mobile applications in the real world - Stefan Batory

The theme of the lecture are mobile applications and their functionality in everyday life, and also the development of this industry in Poland and in the world.

17:50
-
18:00
Closing words
20:00
-
0:00
Integration and networking party
Batory Restaurant, Bulwar Czerwieński (next to Powiśle street).

DAY 1 - S2

8:45
-
9:45
Registration
9:45
-
10:00
Inauguration
10:00
-
10:30
Apprationalism in business - Marcin Nowak

Are you rational with your mobile marketing expences? Do you know when you need an application or when definitive avoid them? Let's talk about the key factors in mobile marketing decisions and why even smartest ideas sucks :-/

10:35
-
11:05
Effective mobile apps marketing and advertising - Adrian Kielich

During the presentationwe will walk through effective ways of mobile apps promotion, which translates into measurable results such as the number of downloads.

11:05
-
11:40
Coffe break, networking
11:40
-
12:10
Mobile email marketing - Paweł Sala

Email marketing is still the most effective communication channel marketing - explore the techniques that make effective he will continue to mail recipients for smartphones.

12:15
-
12:45
Mobile permission marketing - Andrzej Ogonowski

Why you should remember about permission marketing in mobile? What is permission marketing in practice?

12:50
-
13:20
Geotargeting advertisement in mobile application - Bernadeta Stożek, Adam Szarecki

Learn how mobile application can become the tool of effective way of getting to the client.

13:20
-
14:45
Lunch break
14:45
-
15:15
The world of many screens. Mobile as a binder of marketing mix - Arek Urban

How to develop strategy in a multi screening world. 4P theory versus 4C practice. The switch from reach generating paradigm to interactions and conversions. Content as a universal communication carrier.

15:20
-
15:50
Designing mobile interfaces is about Castlevania - Monika Mikowska

What works on desktop, does not work on mobile. How fast are the conventions in mobile navigation changing? Are tutorials in mobile apps smart designed? What do you not know about hamburger icon? Come over and learn a few tips for designing mobile interfaces.

15:55
-
16:25
mBank's B2B mobile banking - Not only retail is mobile - Aleksander Gawroński

Retali vs. Corporate customer. Interaction as a foundation of successful application. Native functionalities - Your key to competitive advantages Security means comfort.

16:25
-
16:45
Coffe break
16:45
-
17:15
How to prepare for your app’s premiere in USA - Filip Miłoszewski

How to advertise your product in a way that’s interesting for English-speaking media? What marketers tend to forget? What you can hack and what you should pay for?

17:20
-
17:50
Mobile apps security: present, past, future - Mateusz Biliński

Mobile applications currently have access to most private and confidential data. Speech focuses on app and data ecurity, showing, based on real-life case-studies, potential threats to smartphone users.

17:50
-
18:00
Closing words
20:00
-
0:00
Integration and networking party
Batory Restaurant, Bulwar Czerwieński (next to Powiśle street).

DAY 2 - S1

8:45
-
9:45
Registration
9:45
-
10:00
Inauguration
10:00
-
10:30
Barcodes in mobile - how to work good after 40? - Jacek Pucher

Can barcodes and global identfication standards work in mobile world (although they are now 40)? The answer is YES. In my presentation I will show actual and future trends in this area.

10:35
-
11:05
Business talks to IT, how to speak Swahili - Jakub Tabędzki

The key to success is the understanding of each other's needs and intentions so that the whole team aims the same direction. So let's try to understand what the other person wants to tell us and find out if they understand what we said.

11:05
-
11:40
Coffe break, networking
11:40
-
12:10
Three-Screen Strategy in education - the new face of m-learning - Mateusz Pośpieszny

A smartphone, tablet, laptop. We cannot imagine our life without them any more. What is the use of the Three-Screen Strategy in education? How, by multiscreening, can we diversify the learning process?

12:15
-
12:45
The future of health is mobile - Igor Gnot

How cultural perception of health will evolve? How can software support recovery process? Find out how your health can benefit from the mobile revolution.

12:50
-
13:20
Zoom on mobile - about gamification, which sells - Maciej Czekała

Are you a developer? Do you publish games and mobile applications, but you're still looking for a good idea of promoting them? Are you looking for a channel, which will make your applcation famous among mobile-geeks? This lecture is for you.

13:20
-
15:00
Lunch break
15:00
-
15:30
Mobile marketing solutions for retail and FMCG - Mateusz Zguda

KISS approach to mobile marketing for FMCG and retail - solutions that are business oriented and applicable today. A concise story about sales support, loyalizing, real time and shopper marketing.

15:35
-
16:05
Mobile Marketing Automation - Marek Broda

How to meet the customer's needs in m-Commerce? What data is available about the client? How to use behavioral data to personalized customer communication - what opportunities gives us Marketing Automation.

16:10
-
16:40
Smart Raport - Mobile jungle. In other words: what internet thinks about smartphones - Aleksandra Mikołajczyk

Smart Raport is a report that analyzes the popularity of smartphones among polish internet users. Which mobile phones and brands were the most popular in the last three months?

16:40
-
17:00
Closing words, prize draw

DAY 2 - S2

8:45
-
9:45
Registration
9:45
-
10:00
Inauguration
10:00
-
10:30
Reducing mobile application cost by using hybrid mobile technology - Krzysztof Ścira

This presentation focuses on hybrid application – this time from the business point of view. Is it necessary to invest large amounts of money into native applications if all we want to do is a simple advertising application?

10:35
-
11:05
Mobile Gives Brand Wings - Rafał Staszkiewicz

The 21st century has changed environment and perception of brand. Is mobile a chance to reactivate brands? How mobile changes the brand ? from positioning to experience. How do we use mobile marketing for brand building.

11:05
-
11:40
Coffe break, networking
11:40
-
12:10
Serach Engine Marketing in mobile e-commerce - Krzysztof Marzec, Tomasz Tybon

Krzysztof Marzec and Tomasz Tybon (head of the marketing in Shoper.pl) will talk about the current state of mobile e-commerce and show what tools and actions are giving the best possible results for internet shops. We want to present unique data, real case-studies and special test campaigns prepared specially for this presentation.

12:15
-
12:45
Mobilize your sales - Piotr Krawiec

The impact of mobile solutions to increase sales. There will be presented to the most recent data on the state of m-commerce Polish and foreign markets. There will be also newest case studies.

12:50
-
13:20
M-commerce as new, effective sale channel - Paweł Biliński

Analysing Krosno S.A. case (nowysklep.krosno.com.pl) I want to show how does return investment for mobile commerce. Just important statistics and numbers.

13:20
-
15:00
Lunch break
15:00
-
15:30
Managing PC Clients and Mobile Devices with One Tool - Peter Zeis (lecture in English)

IT administrators need to manage mobile devices as securely and reliably as PCs or laptops. The answer to this challenge: Utilizing a single, automatic solution for client lifecycle and mobile device management.

15:35
-
16:05
About the advantages of experiences over promises - Romek Lubczyński

Some thoughts about how mobile can force the brands to provide real Brand Experience more than Brand Promise

16:10
-
16:40
Smart Raport - Mobile jungle. In other words: what internet thinks about smartphones - Aleksandra Mikołajczyk

Smart Raport is a report that analyzes the popularity of smartphones among polish internet users. Which mobile phones and brands were the most popular in the last three months?

16:40
-
17:00
Closing words, prize draw


    Organisers:


    Substantial Patronage:


    Honorary Patronage:



  • Governor of the Malopolska
    Jerzy Miller


  • Marshal of Assembly of the Malopolska
    Marek Sowa


  • President of the City of Krakow
    Jacek Majchrowski


  • Minister of Economy
    Janusz Piechociński

Media Partners: